This is worth nearly 20% more than last year. What is it?

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Answer: Teeth

Clues: “Choppers” and “Pillow”

Delta Dental released some data from a new poll:

1.  33% of children go to bed early when expecting a visit from the Tooth Fairy, up significantly from 23% last year.

2.  Children’s curiosity is also on the rise with 30% “asking to learn more” about the Tooth Fairy, compared to 24% in 2025.

3.  35% of parents say the tradition encourages better oral care in their kids.

4.  The average value of a single lost tooth during the past year increased by a whopping 17%, from $5.01 to $5.84.  That’s the first year-over-year increase in Tooth Fairy-giving since 2023.

32% of kids received a physical gift this year, up from 19% in 2025.

And since 1998, the average cash gift left by the Tooth Fairy has surged 349%, from $1.30 to $5.84 per tooth.

(PR Newswire)