Answer: Blockbuster
Clues: “Rent” and “Video”
There’s something uniquely powerful about the brands we grew up with — the places that weren’t just stores, but small rituals woven into everyday life. From Friday night trips to rent a movie to wandering the aisles of a favorite bookstore or toy shop, these experiences stuck.
MarketBeat, a financial media company, surveyed 3,014 people ages 45+ to uncover which defunct chains Wisconsinites most want to see make a comeback.
#1 Blockbuster
No surprise that Blockbuster took the top spot. Blockbuster didn’t just rent movies — it owned Friday night. It was the place where indecision became a group sport, and you’d spend 40 minutes debating between a new release and something your friend swore was “actually good,” only to panic-grab both. The blue-and-yellow glow, the wall of new releases, the thrill of finding the last copy behind the box — it all felt like an event. Streaming may be easier, but it’s never quite matched the ritual, the anticipation, or the low-stakes drama of a Blockbuster run.
#2 Marshall Field’s
Marshall Field’s had a sense of occasion that’s hard to replicate. Whether it was the grand interiors, the carefully presented displays, or the famous holiday windows, it made shopping feel like something more than a task. It carried a quiet elegance, the kind that didn’t need to shout to be noticed. For many, it wasn’t just a department store — it was part of the city’s identity, a place tied to memories, traditions, and a slightly more refined way of doing things.
#3 Waldenbooks
Waldenbooks was the dependable mall companion — smaller, cozier, and always within reach. It didn’t try to overwhelm you; it just had enough of everything to make a quick visit feel worthwhile. You’d pop in between errands, scan a few shelves, and almost always leave with something you hadn’t planned on. It was simple, familiar, and easy to return to — the kind of place that quietly became part of your routine without ever needing to stand out.
#4 Borders
Borders was more than a bookstore. It was somewhere you could disappear for a while. Bigger, brighter, and more open than most, it invited you to wander, sit down, and stay longer than you meant to. There was no rush, no pressure to buy — just the quiet promise that you might stumble across something interesting if you gave it enough time. In an era of quick clicks and shorter attention spans, that sense of space and possibility is what people miss most.
#5 Hollywood Video
Hollywood Video was the slightly edgier cousin in the rental world — a bit less polished, a bit more chaotic, but often the place you went when the other store had nothing left. It had that underdog appeal, where you’d stumble across something unexpected simply because your first choice was gone. For a lot of people, it wasn’t just about the movies, but the last-minute pivot, the surprise pick, and the feeling that the best find was rarely the one you planned.
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