Answer: Their appearance
Clues: “Routine” and “Mirror”
A new study has found a majority of men are paying closer attention to their appearance than ever before.
A poll of 2,000 men aged 25 and older found that 68% of men care more about their appearance today than they did five years ago. Likewise, 70% of men said they will turn to some sort of outside help in order to slow down age-related changes.
For many, that help comes from skin serums or lotions to treat wrinkles (24%), specialty shampoos and conditioners for hair thinning (23%), changing the way they style their hair (22%) or products and supplements to prevent gray hairs from appearing (19%).
The average man has seven steps in their daily grooming routine, paying the closest attention to their body care (83%), facial hair (80%) and head hair (78%).