70% of households have this policy. What is it?

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Answer: Shoes 0ff

Clues: “Entrance” and “Laces”

70% of Americans prefer a shoes-off household and 81% agree ditching footwear makes a home feel cleaner but fewer than half (44%) “always” or “usually” ask guests to do the same.

  • The House Rule Runs in the Family: Among shoes-off households, 40% cite family habit as a reason, suggesting the house rules we grow up with have a way of following us into our own homes.
  • What’s Outside is a Concern Inside: Nearly two-thirds of Americans (65%) worry about outdoor dirt and germs being tracked into their homes on shoes.
  • City Dwellers Are Most Concerned About What Comes Through the Door: Nearly three in four urban respondents (74%) worry about dirt and germs being tracked indoors, compared with 64% of suburban and 57% of rural respondents.
  • Heels Take the Heat for Damage Underfoot: When it comes to potential floor damage, 38% point to heels as the biggest culprit, followed by boots (22%), while 25% believe all types of footwear are roughly equally guilty.

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