We’re doing this at least once a day, every day.

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Answer: Talking about the weather

What is it? Clues: “Conversation” and “Outdoors”

24% of Americans say they have at least one conversation about the weather every day.

48% of people say they’ll find themselves talking about it at least once a week.

25% of Americans say that their daily plans are often affected by the weather forecast.  25% of people claim human meteorologists are more accurate than computers and algorithms when it comes to forecasting the weather.

And in a separate poll, people were asked about 45 news outlets, including CNN, Fox News, and the Associated Press, and the most trusted news source of all 45 was:  The Weather Channel.  PBS was second.

(YouGov)