Answer: Alcohol
Clues: “Consume” and “Spirits”
Six in 10 Americans have become more disinterested in alcohol since first trying it — a transition that starts, on average, at age 32.
A survey of 2,000 adults, aged 21 and older, revealed that 61% have experienced a decreased interest in consuming alcohol since first trying it — especially Gen Z.
Consuming alcohol is less of an interest for Gen Z, who are also the likeliest to pave the way by deviating from social norms and setting new trends.
Four in 10 said a desire to improve their health was the reason for their declining interest in alcohol, while 36% said it was a result of disliking hangovers.
The survey looked at what’s “in” and what’s “out” in 2026. Drinking alcohol is “out.” That’s in addition to wearing overly tight or baggy clothing and oversharing.
On the other hand, what’s “in” included solo time, solo travel. Bold colors, remote work culture and THC drinks were also considered “in” across all generations.