This will cost you about $190. What is it?

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Answer: A date

Clues: “Social” and “Outing”

According to a new report, Americans now spend $189 on an average date, which is a 12.5% increase from just last year.  That’s dinner and drinks, and an activity, like seeing a movie.

The average American spent more than $2,300 on dates in the past year, and 65% of people in serious relationships try to divide dating costs evenly.

It hits younger adults the hardest, the ones who are actively going out for dates, and looking to have fun and make an impression.

50% of Gen Z’ers and 40% of Millennials say the cost of dating is getting in the way of reaching their financial goals.  Especially Millennials, who spend more than anyone else at $252 per date night out.

(PR Newswire / NRF)