Answer: Protein
Clues: “Eggs” and “Chicken”
As we kick off the New Year with renewed focus on health, one nutrient is dominating wellness goals nationwide — protein.
That’s according to a recent survey of 5,000 Americans, which looked at evolving shopping habits and health goals for 2026.
To meet our needs, we turn to eggs (54%), chicken (51%) and cheese (38%). Specific to dairy foods, cheese ranks highest as a protein source at 55%, followed by yogurt (51%), milk (43%) and cottage cheese (33%). The top things we buy “every” time we go to the store include milk, vegetables, eggs, snacks, and caffeinated drinks.
Why protein is a top diet priority:
Increase energy levels
Increase muscle strength
Manage weight
Eat a balanced diet
Stay full longer
Top factors that influence how americans shop for food:
Taste
Budget
Foods that my family will eat
What’s on sale
Food versatility
Convenience
Vitamin and nutrient content
Protein content
Fiber content
Top wellness goals for americans in 2026:
Weight management
Balanced diet
Increase energy levels
Mental health
Improve gut health
Increase muscle strength