There’s a rise in this for men. What is it?

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Answer: Cosmetic Surgery

Clues: “Vanity” and “Procedure”

The Daily Mail claims cosmetic surgeons will see a 150% rise in liposuction surgery throughout late January and February. The jump is due to failed diets. Sales of workout equipment and ab machines will jump by 150% in January. Men feel an increasing pressure to achieve the ‘perfect body’.

Clinic sees 150% rise in lipo for MEN as failed January dieters resort to surgery | Daily Mail Online