Answer: Customer service
Clue “Transaction” and “Help”
In a new poll, 42% of people say customer service has gotten worse recently, only 20% say it’s getting better.
29% of Gen Z and 31% of Millennials say support has gotten better, suggesting the next generation of shoppers is more positive about the state of customer care.
“The generational divide is striking. Young consumers are more likely to give businesses the benefit of the doubt, but they also have higher expectations for speed, flexibility and friendliness,” said GoDaddy Small Business Trends Expert Amy Jennette.
“Meanwhile, older generations are losing patience, often due to experiences with unfriendly service or limited options to reach a real person. For businesses big and small, the message is clear: customer trust is fragile, and brands must work harder to maintain it.”